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The company is led by Managing Director, Mr. Keith Oh who has more than a decade of expertise in the fast-moving consumer goods industry.
Chastal Marketing Pte Ltd, a Singapore based company, manages the exclusive marketing and sales distribution for the following brands in Asia:
- IMPACT Sugar Free Mints (Germany)
- HIGHLAND STORM Lozenges/Executive Sugar Free Mints (Germany)
- LOVE-BOX Condoms (Denmark)
Chastal is dedicated to address every consumer in an explicit and unique way – with product and marketing campaigns that generate trade and consumer interests. Chastal has successfully launched and marketed its brands in the local and overseas markets by focusing on increasing brand awareness and visibility, providing clear and consistent messages, supporting product initiatives at the point-of-sale and event sponsorships – a proven expertise in mass market consumer marketing.
Chastal constantly strives to create consumer excitement and maintain brands’ visibilities through various concert sponsorships in the Asia region. IMPACT Sugar Free Mints had sponsored numerous concerts - Soda Green “Sing with Me Tour” Concert (苏打绿 陪我歌唱新加坡演唱会), MayDay “Down to Earth” Concert (五月天 回到地球表面), Lee Guitar All-Stars Concert (Lee吉他群星 新加坡演唱会), F.I.R. Concert , StarLight Joey Yung Live 2009 (StarLight 容祖儿演唱会09), Andy Lau Wonderful World - World Tour 2008 (劉德華Wonderful World 世界巡迴演唱會2008), Aaron Kwok De Show Reel Live In Concert 09 (郭富城09世界巡迴演唱會),孫燕姿2009年世界巡迴演唱會, 2009 縱貫線SuperBand 新加坡演唱會 and MAYDAY World Tour (2010 Unlimited Edition) (五月天變形DNA *[無限放大版].
To bring the brand to another level in the highly competitive FMCG industry, IMPACT has signed Fish Leong to become the company’s first brand ambassador with the launch of new Red Apple flavor.
Chastal is determined to cultivate a brand built on an enthusiasm for sports and sporting lifestyle. This is done through sponsorship in numerous sports event. HIGHLAND STORM was the Official Lozenges/Mints for AVIVA Singapore Badminton Open in 2008. Its success with consumers and trade made HIGHLAND STORM once again be the Official Lozenges/Mints for the AVIVA Singapore Badminton Open in 2009. Other sport event sponsorship was the TEENAGE SMASH! Beach V-Ball Challenge 2009.
Chastal is also active in community work by having LOVE-BOX collaborating with Action for AIDS (Singapore) to launch the “Care for the Family Fund” - an inaugural fund to provide financial support to the affected families of persons with HIV infection. This is also implemented in Malaysia via its collaborations with community-based organizations, such as Malaysian AIDS Council, Malaysian AIDS Foundation and Women’s Aid Organization in Malaysia.
Under the leadership of Mr. Keith Oh, Chastal Marketing Pte Ltd is set to expand its reach and distribution in Brunei, China, Hong Kong, Indonesia, Malaysia and Taiwan. Even as Chastal ventures into new markets, it will stay true to its proven and effective marketing strategies that create life and excitement to the brands it represents. |
